Ahn Hyo-seop, global ambassador for Samsung C&T’s fashion division’s global designer brand JUUN.J, departed for China on the afternoon of the 6th to attend the grand opening event for the brand’s new store at Taikoo Li Sanlitun in Beijing.

Beloved at home and abroad for showcasing a wide acting range through diverse projects, Ahn drew attention at the venue with a look defined by restrained chic.

With his signature refined aura and relaxed demeanor, he presented a polished visual while energizing the scene with the presence of a true global star.

Ahn paired a layered zip-up and shorts made with a lightweight soft denim. He flawlessly pulled off the casual yet sophisticated denim look, highlighted by a rich indigo hue and subtle washed details, completing a stylish mood.

Meanwhile, after expanding its overseas wholesale-based business mainly across Europe, the Americas, and Asia, JUUN.J opened this Beijing store to make a full-fledged entry into China’s luxury market.

Earlier in early July, the brand officially launched on Tmall, China’s largest online shopping platform, and is accelerating its expansion in the Chinese market—such as opening a Chengdu store in a high-end commercial district that represents Sichuan Province. Following the Beijing location, JUUN.J plans to roll out stores sequentially in major Chinese cities through the end of the year.

Meanwhile, Ahn Hyo-seop will take on the role of a chef in JTBC’s new drama ‘Final Table,’ slated to air in October. Anticipation is building over what kind of character and performance he will bring this time, after revealing a new side of himself with each project.